Bio

Alan Weber is Principal of Data to Strategy Group, Past President of the Kansas City Direct Marketing Association; Past President of the University of Missouri at Kansas City (UMKC) Alumni Board, and was a Community Member of the UMKC Board of Trustees. Alan is the recipient of The 2008 Alumni Achievement Award from the Henry W. Bloch School of Business and Past President of the Bloch Alumni Advisory Committee. He was a member of the first technology panel for the National Endowment for the Arts and was chosen as the KCDMA Direct Marketer of the Year for 2004.

Alan is author of three books, Event Driven Marketing, (Racom, 2010) co-authored with Egbert Jan van Bel and Ed Sanders, both of the Netherlands, Data-Driven Business Models (Thomson-Southwest, 2005) and co-author of Desktop Database Marketing (NTC Business Books, 1997). Alan’s articles have been published in various magazines, including Target Marketing, DM News, and Catalog Age.

Alan is a member of the Adjunct Faculty at UMKC since 2006 where he teaches marketing in the EMBA, graduate, and undergraduate programs. He is occasionally an Adjunct Lecturer of Kansas University where he has taught graduate courses in database marketing in the school of journalism since 2006. He has trained direct marketers across North America and in The Netherlands, UK, and South America.

Alan has spoken at many conferences such as CRM in 1 Day in Ede, Netherlands and the IDM in Chicago. He has conducted sessions for The International Institute of Marketing Research, Henry Stewart Conference Studies, Total Technology Training, National Seminars, various regional Direct Marketing Associations and has lectured at NYU and CMSU.

Alan earned an MBA from the Bloch School of Business at the UMKC with an emphasis in Direct Marketing. He also earned a Professional Certificate in Nonprofit Fund Raising through the Midwest Center for Nonprofit Leadership at the Bloch School of Public Administration. He holds a bachelor’s degree in Industrial Management from the Krannert School of Management at Purdue University.

Alan brings a thorough understanding of theory into practice. He has broad experience in database marketing, sales, and service, working in both large and small companies as well as for non-profit organizations. Before founding Data to Strategy Group, he was President of Marketing Analytics Group, and was Vice President, Database Marketing for J. Schmid & Associates.